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2015 End Game for the New York Times?
April 6, 2012 · 0 Comments
Source: NYTX
By NYTX:
In his presentation entitled “The End Game for the New York Times: Gone as a Stand-Alone Newspaper by 2015,” Forbes contributor Eric Jackson, who is also Founder and Managing Member of Ironfire Capital LLC, argues that the Times is a financial basketcase and operates on a failing business model.
The Times has been ravaged in the last 5 years by an evaporation of advertising revenue.
Jackson says that Times ad revenues appear set to continue their decline without help from their paywall or other digital strategies.
While the Times declining ad revenue is old news Jackson’s 2015 end game prediction is new.
Jackson’s presentation is based on historical trends in the Times’ own financial disclosures.
“With current trends, it appears the NYT will be unable to continue as a stand‐alone business by 2015.”
Media digitization has unleashed unprecedented benefits for news producers and consumers.
But digitization has also initiated a crisis engulfing the entire print media world — not only the Times.
Jackson explained that this presentation is his case for why he doesn’t see the Times existing as we know it today after 2015.
He predicts that other traditional newspapers will face a similar fate but perhaps even sooner.
Below is Jackson’s presentation. Use the scroll bar or click the arrows at the bottom of the frame to navigate forward or backward through the pages:
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